About

The Story Behind
Sana.Space

About Sana.Space

A space for reflection and transformation

Eugenia Rogozhina is the founder of Sana.Space, a coaching practice for professionals and individuals navigating change, transition and personal growth. She works with clients in person in Dubai and by video call worldwide.

My Story

I spent over twenty years in international media leadership, working across Europe, the Middle East and Africa with some of the biggest names in the industry.

By most measures, it was a successful career. But somewhere along the way, achievement stopped being enough. I found myself asking harder questions about direction, purpose and what actually mattered to me.

That search led me to formally train as a coach. I hold an ICF Associate Certified Coach (ACC) accreditation and have completed dedicated study in Jungian psychology. What I learned changed how I understood growth and leadership: the clearest answers rarely come from doing more. They come from understanding yourself better.

That’s the foundation of sana.space. I work with senior professionals, teams and individuals who have built real success and still feel something is missing, or who are facing a decision, a transition or a change in direction. My approach combines ICF-aligned coaching methodology with the depth of Jungian psychology, so the work is credible and structured for organizations, while still being grounded and personal for each client.

Foundations of expertise

Education & Training

Eugenia’s work integrates academic study, professional coaching training, and contemplative traditions rooted in self-inquiry and psychological development. She holds an ICF Associate Certified Coach (ACC) accreditation.

Masters General (Spanish & Business)
University of Edinburgh
Jungian Coaching Master Practitioner
Jungian Coaching School International
Jungian Coaching Practitioner – Level 1
Jungian Coaching School International
Dream Patterning & Analysis
Assisi Institute
Summer Intensive Programme
C. G. Jung Institute, Zürich
Life and Health Coaching Certification
Health Coach Institute, USA
ICF-accredited education aligned with International Coaching Federation standards.
ICF Associate Certified Coach (ACC)
International Coaching Federation
Yoga Teacher Training
Certified Yoga Teacher (300h & 500h YTT). Study of traditional yogic philosophy and ancient texts.

Eugenia continues to deepen her studies in psychology, symbolism and practices that support meaningful personal transformation

Guided by reflection and insight

Coaching Philosophy

At the heart of Eugenia’s work is the belief that moments of uncertainty and transition often carry the seeds of meaningful transformation.

Rather than rushing to solutions, coaching at Sana.Space creates space for deeper reflection, exploring the patterns, questions and inner dynamics that shape the choices we make.

Drawing inspiration from Jungian psychology, the process encourages a dialogue between conscious intentions and the deeper wisdom of the psyche.

Through this work, clients often discover new clarity about their path, their values and the direction of their lives.

Positive Change

Client Reflections

Eugenia has an incredible ability to help you recognize and work through deeply rooted patterns that you may not even realize are influencing your life. Her approach goes beyond traditional coaching by creating meaningful shifts in both awareness and behaviour. She is professional while being thoughtful and attuned, and our sessions have greatly improved how I navigate my life.

Sarah S

Eugenia was amazing to work with. I worked with her for almost a year and came out of our time together stronger, more confident in myself and unlocked a power that has helped me tremendously. It has impacted my life personally and professionally. Eugenia’s calm, unwavering confidence and positive attitude make her an amazing coach. I highly recommend her services.

Magen M

Working with Eugenia was honestly a great experience. I always felt supported and understood, and our sessions helped me discover myself from new angles. Highly recommend if you’re into personal growth and exploring your inner world.

Angelina S

I've had the pleasure of having sessions with Eugenia. She helps you look inward and find the answers of what might be stopping you from achieving your goals and being the best version of yourself! Eugenia creates a calm, safe environment and encourages you along your journey. Beautiful soul guiding you to your beautiful soul!

Sarah B

I had a chance to work with Eugenia during the time of big transitions in my life. It truly felt like that moment of being in the right place in the right time. Eugenia really supported me during this time by skilfully uncovering my own resources and bringing clarity, which felt very empowering. I'm very grateful for this experience that made for my transformation journey guided and supported.

Olga M
Begin the Conversation

A space to explore what’s emerging

The coaching process is not about providing ready-made answers, but about creating the conditions for deeper understanding to emerge.

For those who feel drawn to explore these questions, Sana.Space offers a thoughtful and confidential space for reflection and meaningful change.